Privacy Policy

1. Who We Are

Dao Essence ("we", "us", or "our") operates the website www.daoessentia.com. We provide BaZi analysis, Feng Shui consultation, and Five Elements guidance rooted in Chinese metaphysics traditions.

For any privacy-related questions, please contact us at: support@daoessentia.com

2. What Information We Collect

When you visit our website or purchase our digital audio programs, we may collect:

• Identity data: name you provide at checkout
• Contact data: email address for order confirmation and voucher delivery
• Transaction data: purchase details, audio access codes, order history
• Technical data: IP address, browser type, operating system, referring URLs
• Usage data: pages viewed, time on site, click interactions
• Communication data: emails or messages you send to us

We do not collect payment card details directly. All payment processing is handled by Creem (creem.io), our payment processor, subject to their own privacy policy.

3. How We Use Your Information

4. How We Share Your Information

We do not sell your personal data. We may share it with:

• Creem (payment processor): to process your payment securely
• Email delivery providers: to deliver order confirmation and voucher emails
• Hosting providers (Vercel): for website infrastructure
• Law enforcement or regulators: when required by applicable law

All third-party providers are contractually required to handle your data securely and only for the specified purpose.

5. Cookies and Tracking

Our website uses cookies and similar technologies. Here is what we use:

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of our website.

6. Data Retention

We retain your personal data only as long as necessary:

• Order and transaction records: 7 years (for tax and legal compliance)
• Customer support communications: 2 years
• Analytics data: 12 months (aggregated, anonymized)

After the retention period, data is securely deleted or anonymized.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• HTTPS / SSL encryption for all data in transit
• Access controls limiting who can view personal data
• Secure third-party payment processing (we never store card data)
• Regular review of our security practices

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the data we hold about you
• Correction: request correction of inaccurate data
• Deletion: request deletion of your data ("right to be forgotten")
• Portability: receive your data in a structured, machine-readable format
• Restriction: request restriction of processing in certain circumstances
• Objection: object to processing based on legitimate interest
• Withdraw consent: where processing is based on consent, you may withdraw at any time

To exercise any of these rights, please contact us at support@daoessentia.com. We will respond within 30 days.

9. International Data Transfers

Our website is hosted via Vercel (United States). If you are located in the European Economic Area (EEA) or the United Kingdom, your data may be transferred to and processed in countries outside your region. We ensure such transfers comply with applicable data protection laws.

10. Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us immediately.

11. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us